The Non-Tech Founder Guide To Building Products

A 31 days email course designed to take you from Concept to MVP, launch and beyond

10+ years of experience in 1 place

We’ve built this resource based on over a decade of building SaaS products. In 2024 alone, this playbook helped eight founders build 6-figure products.

Justin Tochukwu

Founder, Kedrus.io

How
It Works

Day-by-Day Guidance

Each day, you'll get one actionable step — no fluff, no code, just clear directions

Built for Non-Tech Founders

No jargon, no overwhelm. Just tools, templates, and real-world tactics you can use.

From Concept to Beyond

You’ll go from validating your idea to building, launching, and improving your product post-launch.

Here is what you will learn

DAY 1

So You Want to Build a SaaS?

DAY 2

The First Thing to Do Before You Build

DAY 3

Turn Your Idea Into a Real Product

DAY 4

Craft a Value Prop That Sticks

DAY 5

Know Your Customer Inside Out

DAY 6

Outsmart, Outplay, Outlast Your Competitors

DAY 7

Pick the Right Business Model

DAY 8

Do You Really Need a Business Plan?

DAY 9

What Should Go in Your MVP?

DAY 10

In-House vs Outsourced Dev: Choose Right

DAY 11

Tools to Stay Focused and Ship Fast

DAY 12

Design First. Build Second.

DAY 13

Choose a Tech Stack You Won’t Regret

DAY 14

What to Know Before Developers Start

DAY 15

Build Hype Before You Launch

DAY 16

How to Price for Profit and Growth

DAY 17

Launch Right and Get Real Traction

DAY 18

Use Social Media to Grow Smart

DAY 19

Attract Users with Content That Works

DAY 20

Build an Email List People Love

DAY 21

Grow with Partners and Influencers

DAY 22

Onboard Like a Pro (and Keep Users)

DAY 23

Deliver Support That Builds Loyalty

DAY 24

7 Metrics That Actually Matter

DAY 25

Growth Hacks You Can Use Today

DAY 26

Retention Tactics That Just Work

DAY 27

Boost Revenue Without New Customers

DAY 28

Scale Without Breaking Everything

DAY 29

Raise Money Without Losing Focus

DAY 30

Legal Basics You Can’t Ignore

DAY 31

Growth Doesn’t End at Launch

No More Guesswork.
No More Waiting, Let’s Build!

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