Triple Wire Case Study
Real estate
UI Design, Web App Development, Brand Identity Development, Information Architecture, Product strategy, Goto Market Strategy
CM Petas Global Ltd, a real estate firm in Port Harcourt led by Mr. Peter Muoghara, a non-tech founder, wanted to revolutionize land ownership in Nigeria through a unique raffle draw program called Triple Wire.
The Problem
The goal was to make landownership accessible to more Nigerians while ensuring transparency and trust in the process. However, the company faced challenges in:
- Articulating the brand identity for the innovative program.
- Building a seamless and intuitive digital platform to manage ticket purchases, draw processes, and customer engagement.
- Establishing a credible and professional online presence to build trust among potential participants.
Our Solution
Our team collaborated with Mr. Peter and his team to deliver:
1. Branding: We developed a cohesive brand identity that clearly communicated the purpose of the Triple Wire initiative. This included a logo, color palette, typography, and messaging that resonated with both corporate stakeholders and the general public.
2. Webapp Development:
- Designed and developed a responsive website and mobile application that allowed users to:
- Easily purchase raffle tickets at various price points.
- Track the raffle process transparently.
- Access information about land ownership opportunities and the program.
- Ensured the platform was user-friendly, secure, and scalable to handle growing participation.
3. Technology Integration: Integrated payment gateways and backend systems with MTN that enable seamless transactions and efficient draw management.
The Result:
• Increased Engagement: The new digital platforms made it simple for users to participate, resulting in a significant increase in ticket sales and program reach.
• Enhanced Trust: A professional online presence and transparent raffle management system boosted trust among participants.
• Operational Efficiency: Automated processes reduced manual work, allowing CM Petas Global Ltd to focus on strategic growth.
• Positive Impact: The program gained visibility as a credible and impactful initiative, contributing to community development through proceeds and increased access to landownership.
Client's Feedback
The team completely transformed our vision for Triple Wire into a professional and functional platform. Their branding brought clarity to our initiative, and the website and app made participation easy for users. The positive response we’ve received is proof of their excellent work. We’re proud to have worked with such a skilled and dedicated team
Mr. Peter Muoghara
MD, Triple wire