Health and Wellness
UI Design, Web Developement, Information Architecture, Product strategy, Goto Market Strategy
Scaling Nature First’s Sales with Smart E-Commerce Solutions
The Problem
Nature First is a purpose-driven nutrition and wellness company committed to improving the health of Africans through naturally sourced, plant-based solutions. With a growing base of NAFDAC, SON, and FDA-approved products—from herbs and spices to oils and supplements—they envisioned becoming Africa’s number one natural wellness brand.
To realize this bold vision, the team at Nature First made a strategic decision: 80% of sales must come from online channels.
However, they quickly ran into a wall.
Despite the quality of their products, their digital presence was not converting. Their existing website lacked clarity, mobile optimization, and proper trust signals. The checkout experience was clunky, causing frustration for users and leading to a high cart abandonment rate. Even more, there was no system to drive organic growth—loyal customers had no incentive to share the products they loved.
And without a way to recover lost sales or incentivize referrals, they were leaking potential revenue every single day.
What they needed wasn’t just a website—it was a full-blown digital sales ecosystem.
Our Solution
When Nature First approached Kedrus.io, it was clear this wasn’t just a website redesign. This was a digital business transformation.
We partnered with their team to reimagine their online presence, not only to reflect the quality and integrity of their brand but to function as a high-performing e-commerce engine.
Here’s what we delivered:
High-Converting, Mobile-First Website
We designed and developed an intuitive, visually appealing website that reflects Nature First’s brand story, values, and product quality. The site was built with mobile optimization at its core—recognizing that a significant percentage of their audience would access the store via mobile devices.
Seamless, Multi-Currency Payment Gateway
We integrated a secure and flexible payment gateway that allows customers to pay in Naira or other currencies, eliminating friction during checkout and giving the brand access to a wider market, both locally and across the African diaspora.
Smart Affiliate & Referral System
We implemented a built-in affiliate engine that enables loyal customers to earn rewards for referrals—turning customers into brand ambassadors. This helped build trust within their community and added a layer of organic virality to their growth strategy.
Cart Recovery & Sales Automation
Our custom cart recovery system allowed Nature First to automatically follow up with customers who abandoned their carts. Using personalized emails and gentle nudges, we helped recover revenue that would have otherwise been lost.
Go-to-Market Strategy & Product Positioning
Beyond tech, we helped craft a go-to-market strategy that clarified product positioning, streamlined product categories, and optimized content to align with the mindset and needs of their ideal customers.
The Result:
The transformation didn’t take long to show results. Within just three months of implementation:
• Online sales increased by 30%, driven by better user experience and a frictionless checkout process.
• Cart abandonment rates dropped by 40%, thanks to the recovery automation system.
• 25% of new sales were generated through the affiliate and referral system, creating a growing pipeline of advocates.
• Customer retention improved as buyers found it easier, faster, and more trustworthy to shop on the platform.
More than just numbers, the brand now had an ecosystem that could scale with their vision—from local success to continental leadership.
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